By Arjie Mendoza
(December 20, 2024) – The Department of Tourism (DOT) and a local barbeque fast food chain have teamed up for a campaign to further promote the Philippines and its culinary treasures.
“Love the Flavors, Love the Philippines” of the DOT and Mang Inasal urge Filipinos and foreign tourists to explore the country’s unique flavors.
“Mang Inasal has seen how our food creates lasting connections between tourists and their experiences in the Philippines,” said Mang Inasal president Mike Castro. “This partnership with DOT excites us because it allows us to turn every meal into a reason for tourists to keep coming back. We look forward to making their trips more fun, memorable, and flavorful.”
The partnership was officially launched during the signing of the memorandum of agreement at the DOT office in Makati on Tuesday, with Mang Inasal executives and key representatives from the DOT, led by secretary Christina Frasco.
“What better partner for the DOT to have than a homegrown brand that has brought much pride to our countrymen for all that the brand has managed to accomplish these many years, and for the many stomachs that have been satisfied, hearts that have been made happy, and families that have come together at the table, enjoying a meal of Mang Inasal,” said Frasco.
As part of “Love the Flavors, Love the Philippines,” regional festivals will be highlighted to showcase gastronomy tourism.
More projects will be revealed in 2025 through the official online channels of the DOT and Mang Inasal.
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