By Von Belinario
YouTube is the new TV — that’s what Google Philippines is proud of in their recent reports. YouTube has become a preferred information and entertainment channel for Filipinos with internet-connected TVs, growing its viewership more than double over the past three years.
According to data released by Google, Filipinos, on average, spent over four hours watching YouTube on TV screens per day. With YouTube’s platform reach and engagement, channels and networks have placed some of their content on YouTube, while also leveraging this major audience with the creation of Made For YouTube Originals.
In an interview with News5, Google Philippines and Thailand country director Jackie Wang said that content is the really the king in terms of the major development when it comes to the viewing habit of Filipinos.
“Content that are long form from YouTube going in a deep and immerse yourself into something, to short form, to discover new trends and discover new topics,” said Wang.
She added that Filipinos have options as well on how and where to watch YouTube based on their accessibility.
“I really think that diverse options allowing Filipinos here, that options to pick and choose what they want to do being able to.”
“The options are being able to engage in YouTube content on any of the screens that they are comfortable with, be it on mobile, to tablet, to desktop, and now, even the home screen on the smart TV, so it’s fantastic to see that we are giving Filipinos the option which are people are looking for,” she said.
Other new stats from Google include:
● YouTube reached over 50 million people aged 18 and above in June 2024. This is more than 90% of the Philippine population.
● Watch time on YouTube in the Philippines grew 15% from June 2023 to 2024.
● In the Philippines, watch time of YouTube videos with “p-pop” in the title in June 2024 grew by over 180% when compared to the same time last year.
● According to a study commissioned with Nielsen, on average, YouTube is the most effective media channel for advertising, driving higher returns on ad spend over other media. It is 3.86 times more effective than linear TV and 2.71 times more effective than other digital platforms.
“YouTube continues to grow in the country alongside our partners, viewers, creators, and advertisers and we’re excited to bring YouTube to even more Filipinos nationwide,” said Jackie Wang.
(PB)
Our Privacy Commitment
TV5 Network Inc. values and respects your privacy. We are committed to safeguarding your personal data in compliance with Republic Act No. 10173 or the Data Privacy Act of 2012 and its implementing rules and regulations.
We have developed a Privacy Policy that adopts and observes appropriate standards for personal data protection. While our Privacy Policy sets out the general principles governing the collection, use, and disclosure of our users’ personal information, our Privacy Commitment seeks to inform you more about TV5’s privacy practices.
Why do we collect your personal information (as applicable)?
We may collect and maintain basic information about you as site user of TV5 sites for the following purposes:
Where do we get your personal information?
There are several ways we collect your personal information.
Information that you personally provided.
Most of the personal information we have are those that you have provided us when you:
Information we collect during your engagement with us
We also collect information as you use our products and services, like:
Information we collect from other sources
Other means of collection of information may be through:
When do we disclose personal information?
There may be instances when we are required to share the information you provided us. In such cases, we ensure that your personal information will be disclosed on a confidential manner, through secure channels and in compliance with the Data Privacy Act and other privacy laws.
We will never share, rent, or sell your personal information to third parties outside of TV5 except in special cases where you have given consent, and in cases described in our privacy policy.
In some instances, we may be required to disclose your personal information to our agents, subsidiaries, affiliates, business partners and other third-party agencies and service providers as part of our regular business operations and for the provision of our programs and services. This means we might share your information with our service providers, contractors, and professional advisers who help us provide our services.
How we protect your personal information
The integrity, confidentiality, and security of your information is important to us. We have implemented technical, organizational, and physical security measures that are designed to protect your information from unauthorized or fraudulent access, alteration, disclosure, misuse, and other unlawful activities.
We also put in effect the following safeguards:
TV5 will not collect, use, or disclose your personal information for any purpose other than the purpose that you may have given your consent for.
What are your choices?
We make sure that we have your consent to continue to collect, use, and disclose your personal information for the purposes that we have identified. We want you to know that you may object or withdraw your consent and/or edit your consent preferences at any time.
If you wish to have access to the personal information in our custody or if you think that the personal information you provided is incomplete, or otherwise inaccurate, you may get in touch with our Data Protection Officer through the contact details provided below. In some instances, we may request for supporting documents or proof before we effect requested changes.
Data Protection Officer
TV5 Network Inc.
Reliance corner Sheridan Streets
Mandaluyong City
tv5dataprivacy@tv5.com.ph
What happens when there are changes in our Policy?
From time to time, we may update our privacy policy and practices to comply with changes in applicable laws and regulatory requirements, adapt to new technologies and protocols, and align with the best practices of the industry.
You will be provided notices if the changes are significant and, if we are required by law, we will obtain your updated consent.