PATTON unleashes Emily Ratajkowski in a new international campaign

June 3, 2024 , 06:10 PM

International supermodel and New York Times best-selling author Emily Ratajkowski has been announced as the new face of lifestyle wear label PATTON.

Helmed by photographer Tom Newton, the all-new campaign shot entirely in New York City showcases the PATTON classics and its perennial bestsellers.

Pieces from the collection come in a range of earthly hues, which may be complemented by the occasional striking colors to add variety to any wardrobe.

The campaign also features PATTON’s best-selling “one-and-done” inspired looks, which has become closely associated with the brand since its launch in 2020.

A MULTIFACETED STAR

Emily Ratajkowski has established herself as an archetypal, multifaceted talent of modern times: entrepreneur, writer, actress, model, activist and a global social media phenomenon.

Appearing numerous times on the cover of the major international magazines, she is a highly-coveted star; most sought-after by fashion and beauty labels the world over.

In various Hollywood projects, she has acted in films such as David Fincher’s “Gone Girl”, Amy Schumer’s “I Feel Pretty” and soon, she will be seen in Lena Dunham’s Netflix romantic comedy series “Too Much” which was announced recently.

Meanwhile, her debut essay collection “My Body” published by Metropolitan Books became an instant New York Times Best Seller upon its release in 2021.

According to the New York Times Book Review: “My Body is a firsthand account of the author (Ratajkowski) and her indoctrination into the world of fashion and the cult of beauty. It is a deep and honest investigation of what it means to be a woman who is seen as a commodity.”

Prior to the book’s release, Ratajkowski’s New York Magazine essay “Buying Myself Back” garnered over a million views within 24 hours and became the magazine’s most read piece of the year.

In 2023, she hosted an original podcast in the US titled “High Low with EmRata,” which married highbrow and lowbrow topics, exploring whatever was on her mind from politics, philosophy, feminism, pop culture, and other current topics.

EVERYDAY PATTON

In a campaign video released by PATTON, Ratajkowski can be seen wearing a wide range of neutrals and the closet staples that have established the brand as a popular choice for high-quality clothing that can be worn casually every day.

According to the brand’s official release:

“PATTON’s effortless style was conceptualized for the modern on-the-go who wants to simplify their everyday lives. The clothes are perfect for those who are easygoing, values their time, and remains committed to building a wardrobe consisting of functional pieces befitting dynamic lifestyles.

PATTON is a fit for those who feel liberated and confident wearing minimalist, well-made, and tasteful garments.”

The brand further elaborates how Emily Ratajkowski was selected for the campaign because she exemplifies what PATTON is all about: the 32 year old international star effortlessly balancing her multihyphenate roles in life, and at the same time maintaining her no-nonsense, fashion-forward flair.

“The way I get dressed in the morning can make a big difference [in the role] I’ll be playing that day,” Emily articulates during an interview for the brand. “Wearing PATTONmakes me feel amazing. It’s so versatile, it’s comfortable, and it works for all these moments in my life.”

Check out Emily Ratajkowski’s latest campaign by following PATTON’s official social media account @patton_studio on Instagram and Facebook.

In the Philippines, PATTON stores are located at Power Plant Mall, SM Aura Premier, Shangri-La Plaza, Greenbelt 5, and TriNoma.

For international orders, visit https://pattonstudio.com.

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