Brazilian DJ Alok rocks Coachella, while some other international artists cancel

April 14, 2025 , 02:14 PM

By Danielle Broadway

(April 12, 2025, REUTERS) – Brazilian DJ Alok brought a beaming blend of electronic dance beats to the stage on Saturday at the Coachella Valley Music and Arts Festival despite the growing fears of international artists about the future of performing in America.

“For me as a Brazilian, it’s always been hard to get a visa. So, for us, it didn’t change much,” Alok told Reuters during an interview backstage at Coachella, held in Southern California.

“But, of course, for Europe and others, they changed the rules, right?” he added.

Alok heard about other Coachella performances being cancelled in 2025 due to visa issues and feels fortunate that he made it to the festival when other international artists could not.

“For us, we were very lucky. The team were all here from LA, so that was amazing,” he said.

In the first week of April, British singer FKA Twiggs, who was scheduled to perform at Coachella, cancelled her performance.

She said that she was bowing out due to “visa issues” on the social media platform Instagram.

She also cancelled her entire North American tour.

With the Trump administration rapidly cancelling the international student visas of pro-Palestinian activists as well as revoking the legal status for 530,000 Cubans, Haitians, Nicaraguans and Venezuelans, international music artists have also found that they are not immune.

In March, British punk rock band member of UK Subs, Alvin Gibbs, shared on the social media platform Facebook that they were allegedly denied entry into the United States while traveling to their performance at LA Punk Invasion 2025.

Despite evolving visa policies looming, the music producer Alok did not fret about the future during his set. He moved his music to the next level.

While Alok traditionally uses LED projections to create rows of artificial background dancers for his music sets, for his Coachella set, he evolved the performance with live performers dancing to his beats.

“It was very challenging. I’m very used to doing a lot of crazy stuff in the shows, very integrating with new technology, but this one for sure was the most difficult,” Alok said.

We’re dealing with human technology and the synchronizing. But it’s also something beautiful because once we are connected in the same synergy, same purpose, we can do stuff that is extraordinary,” he added, noting a desire to keep performance human instead leaning too much on artificial intelligence.

“Art is made by soul,” the singer said, later adding his appreciation for his guest performer, American singer Ava Max.

“We have a song that works super well and she’s a rock star, so she did great. And we also have this classic song ‘Hear Me Now’ and we did a new version for Coachella. I’m just going with the flow.”

Alok is best known for that 2016 single and for his 2024 album, “The Future is Ancestral,” which features nine dance tracks mixed with indigenous songs, some of which have been sung for centuries by Brazilian tribes.

(Reporting by Danielle Broadway; Editing by Sonali Paul)

Privacy Statement

Our Privacy Commitment

TV5 Network Inc. values and respects your privacy. We are committed to safeguarding your personal data in compliance with Republic Act No. 10173 or the Data Privacy Act of 2012 and its implementing rules and regulations.

We have developed a Privacy Policy that adopts and observes appropriate standards for personal data protection. While our Privacy Policy sets out the general principles governing the collection, use, and disclosure of our users’ personal information, our Privacy Commitment seeks to inform you more about TV5’s privacy practices.

Why do we collect your personal information (as applicable)?

We may collect and maintain basic information about you as site user of TV5 sites for the following purposes:

To deliver news and updates on current events, sports, esports and entertainment;
To share livestreams of news and sports events;
To understand our viewers’ needs and preferences;
To meet legal and regulatory requirements; and
To perform other processes or disclosures that are required to comply with pertinent laws, rules, or regulations.

Where do we get your personal information?

There are several ways we collect your personal information.

Information that you personally provided.

Most of the personal information we have are those that you have provided us when you:
- Register to our programs or services;
- Inquired, filed a complaint or requested for our services;
- Took part in our research and surveys; and/or
- Became our Partner, Vendor, Contractor or Supplier.

Information we collect during your engagement with us

We also collect information as you use our products and services, like:
- Viewing our websites;
- Activities that are being tracked by our website cookies;
- Calling our hotline;
- Using our apps, websites, and self-service channels and portals; and/or
- Joining our promos, prize raffles, or rewards and loyalty programs.

Information we collect from other sources

Other means of collection of information may be through:
- Our market research initiatives;
- When you visit and use our websites and mobile application; and
- Subsidiaries, affiliates, and third-party business partners to whom you have given consent to share your information to us.

When do we disclose personal information?

There may be instances when we are required to share the information you provided us. In such cases, we ensure that your personal information will be disclosed on a confidential manner, through secure channels and in compliance with the Data Privacy Act and other privacy laws.

We will never share, rent, or sell your personal information to third parties outside of TV5 except in special cases where you have given consent, and in cases described in our privacy policy.

In some instances, we may be required to disclose your personal information to our agents, subsidiaries, affiliates, business partners and other third-party agencies and service providers as part of our regular business operations and for the provision of our programs and services. This means we might share your information with our service providers, contractors, and professional advisers who help us provide our services.

How we protect your personal information

The integrity, confidentiality, and security of your information is important to us. We have implemented technical, organizational, and physical security measures that are designed to protect your information from unauthorized or fraudulent access, alteration, disclosure, misuse, and other unlawful activities.

We also put in effect the following safeguards:

We keep and protect your information using a secured server behind a firewall, encryption and security controls;
We keep your information only for as long as it is necessary for us to (a) provide the products and services that you avail from us, (b) for our legitimate business purposes, (c) to comply with pertinent laws, and (d) for special cases that will require the exercise or defense of legal claims;
We limit the access to your information only to qualified and authorized personnel who are trained to handle your information with strict confidentiality;
We undergo regular audits and rigorous testing of our infrastructure’s security protocols to ensure your data is always protected;
We promptly notify you and the National Privacy Commission when sensitive personal information that may, under the circumstances, be used to enable identity fraud are reasonably believed to have been acquired by an unauthorized person; and
We let you update your information securely to keep our records accurate.

TV5 will not collect, use, or disclose your personal information for any purpose other than the purpose that you may have given your consent for.

What are your choices?

We make sure that we have your consent to continue to collect, use, and disclose your personal information for the purposes that we have identified. We want you to know that you may object or withdraw your consent and/or edit your consent preferences at any time.

If you wish to have access to the personal information in our custody or if you think that the personal information you provided is incomplete, or otherwise inaccurate, you may get in touch with our Data Protection Officer through the contact details provided below. In some instances, we may request for supporting documents or proof before we effect requested changes.

Data Protection Officer
TV5 Network Inc.
Reliance corner Sheridan Streets
Mandaluyong City
tv5dataprivacy@tv5.com.ph

What happens when there are changes in our Policy?

From time to time, we may update our privacy policy and practices to comply with changes in applicable laws and regulatory requirements, adapt to new technologies and protocols, and align with the best practices of the industry.

You will be provided notices if the changes are significant and, if we are required by law, we will obtain your updated consent.