SALAMAT KAPATID! | Public support drives TV5 viewership growth to a higher level

July 16, 2021 , 10:04 AM

(July 14, 2021) – More Filipinos have tuned in to TV5 Network’s news and entertainment programs in the last six months, increasing its viewership to the second most-watched broadcaster in the country, a leading global media and data measurement company said on Wednesday.

Nielsen showed the network’s total viewership registered an 89 percent growth, making it the second most highly rated channel in the country. Its weekday primetime block rose from 5.3 audience share in January to 12.9 percent by the end of June, while the weekend shows showed an improvement from 4.2 to 6.9 in the same time period.

More people based in Visayas and Mindanao also watched TV5’s programs, translating to a 150-percent and 134-percent growth in primetime audience share in the central and southern Philippines, respectively.

“We are thrilled that more and more viewers are tuning in to our shows,” said CignalTV and TV5 President and CEO Robert Galang, vowing to expand the media network’s coverage by the end of the month.

“We will continue to challenge ourselves to do even better, and we promise to keep creating shows that delight all kinds of audiences.”

Galang thanked Filipino audiences in Visayas and Mindanao who have been supporting the network’s programs.

TV5 has launched an active campaign, “Iba sa 5,” to promote its primetime television programs, highlighting the unique programming lineup prepared by the network for its viewers.

Some of the programs that contributed to the network’s viewership growth include its primetime newscast, Frontline Pilipinas, as well as Sing Galing, Niña Niño, John En Ellen, Rolling in It, The Wall Philippines, and Puto.

It also entered into a deal with the ABS-CBN Network earlier this year by airing some Kapamilya shows on the Kapatid network, including the long-running primetime show, “Ang Probinsyano”, and weekly entertainment program “ASAP Natin ‘To.”

Dino Laurena, the chief operating officer of Media5, also welcomed the higher viewership growth over the first two quarters of the year, affirming the people’s trust in the remarkable programs of TV5.

“Iba-iba ang mapapanood mo dito. Iba-ibang viewers ang mag-e-enjoy dito. Iba-iba rin ang mga artista at content creator na makikita mo dito. Our collaborations with great artists and creative minds in the industry allow us to offer something fresh, new, and unexpected,” Laurena said.

“That is what makes us truly IBA.”

Privacy Statement

Our Privacy Commitment

TV5 Network Inc. values and respects your privacy. We are committed to safeguarding your personal data in compliance with Republic Act No. 10173 or the Data Privacy Act of 2012 and its implementing rules and regulations.

We have developed a Privacy Policy that adopts and observes appropriate standards for personal data protection. While our Privacy Policy sets out the general principles governing the collection, use, and disclosure of our users’ personal information, our Privacy Commitment seeks to inform you more about TV5’s privacy practices.

Why do we collect your personal information (as applicable)?

We may collect and maintain basic information about you as site user of TV5 sites for the following purposes:

To deliver news and updates on current events, sports, esports and entertainment;
To share livestreams of news and sports events;
To understand our viewers’ needs and preferences;
To meet legal and regulatory requirements; and
To perform other processes or disclosures that are required to comply with pertinent laws, rules, or regulations.

Where do we get your personal information?

There are several ways we collect your personal information.

Information that you personally provided.

Most of the personal information we have are those that you have provided us when you:
- Register to our programs or services;
- Inquired, filed a complaint or requested for our services;
- Took part in our research and surveys; and/or
- Became our Partner, Vendor, Contractor or Supplier.

Information we collect during your engagement with us

We also collect information as you use our products and services, like:
- Viewing our websites;
- Activities that are being tracked by our website cookies;
- Calling our hotline;
- Using our apps, websites, and self-service channels and portals; and/or
- Joining our promos, prize raffles, or rewards and loyalty programs.

Information we collect from other sources

Other means of collection of information may be through:
- Our market research initiatives;
- When you visit and use our websites and mobile application; and
- Subsidiaries, affiliates, and third-party business partners to whom you have given consent to share your information to us.

When do we disclose personal information?

There may be instances when we are required to share the information you provided us. In such cases, we ensure that your personal information will be disclosed on a confidential manner, through secure channels and in compliance with the Data Privacy Act and other privacy laws.

We will never share, rent, or sell your personal information to third parties outside of TV5 except in special cases where you have given consent, and in cases described in our privacy policy.

In some instances, we may be required to disclose your personal information to our agents, subsidiaries, affiliates, business partners and other third-party agencies and service providers as part of our regular business operations and for the provision of our programs and services. This means we might share your information with our service providers, contractors, and professional advisers who help us provide our services.

How we protect your personal information

The integrity, confidentiality, and security of your information is important to us. We have implemented technical, organizational, and physical security measures that are designed to protect your information from unauthorized or fraudulent access, alteration, disclosure, misuse, and other unlawful activities.

We also put in effect the following safeguards:

We keep and protect your information using a secured server behind a firewall, encryption and security controls;
We keep your information only for as long as it is necessary for us to (a) provide the products and services that you avail from us, (b) for our legitimate business purposes, (c) to comply with pertinent laws, and (d) for special cases that will require the exercise or defense of legal claims;
We limit the access to your information only to qualified and authorized personnel who are trained to handle your information with strict confidentiality;
We undergo regular audits and rigorous testing of our infrastructure’s security protocols to ensure your data is always protected;
We promptly notify you and the National Privacy Commission when sensitive personal information that may, under the circumstances, be used to enable identity fraud are reasonably believed to have been acquired by an unauthorized person; and
We let you update your information securely to keep our records accurate.

TV5 will not collect, use, or disclose your personal information for any purpose other than the purpose that you may have given your consent for.

What are your choices?

We make sure that we have your consent to continue to collect, use, and disclose your personal information for the purposes that we have identified. We want you to know that you may object or withdraw your consent and/or edit your consent preferences at any time.

If you wish to have access to the personal information in our custody or if you think that the personal information you provided is incomplete, or otherwise inaccurate, you may get in touch with our Data Protection Officer through the contact details provided below. In some instances, we may request for supporting documents or proof before we effect requested changes.

Data Protection Officer
TV5 Network Inc.
Reliance corner Sheridan Streets
Mandaluyong City
tv5dataprivacy@tv5.com.ph

What happens when there are changes in our Policy?

From time to time, we may update our privacy policy and practices to comply with changes in applicable laws and regulatory requirements, adapt to new technologies and protocols, and align with the best practices of the industry.

You will be provided notices if the changes are significant and, if we are required by law, we will obtain your updated consent.