Mobility company Toyota Motor Philippines (TMP) has tapped multi-awarded actor, director, and Pinoy Icon Coco Martin as the brand ambassador for the Next Generation Toyota Tamaraw, which he touted as the perfect vehicle for prospecting entrepreneurs.
The company said Martin “embodies the same values that define the Toyota Tamaraw” and “mirrors the qualities of the Toyota Tamaraw — a reliable, hardworking companion that grows and evolves with the needs of its users.”
“As an actor, director, and pinoy icon, Coco embodies resilience, versatility, and a deep connection to the Filipino spirit, making him an ideal representative for this legendary vehicle,” TMP said in a news release.
Speaking on his role as the new Toyota endorser, Martin described the development as a “full circle moment” as he recalled his experiences with Toyota Tamaraw.
“Dati, sumasakay lang ako niyan ng FX. Tapos naalala ko noon ‘yung tito ko, driver ng FX. Kapag pinapalinis sa amin ‘yun, binibigyan kami ng bente. Kami maglilinis ng Tamaraw FX noon. Tapos ngayon biruin mo, umikot siya ngayon, ako yung kinuha nila bilang pamilya ng Tamaraw ngayon,” the actor said.
The Toyota Tamaraw has been a symbol of reliability, durability, and adaptability in Filipino households and businesses, the company said. With the launch of the Next Generation Toyota Tamaraw, TMP aimed to modernize the vehicle to meet the evolving needs of today’s market while staying true to its roots as a goods and people mover.
These features make Tamaraw the perfect vehicle for Filipinos looking to start a new business, Martin said.
“Nagsimula tayo sa (COVID-19) pandemic, eh. Lahat ng mga tao ngayon, nagsisimula ulit bumangon. Ngayon, ‘yung Tamaraw ng ngayon, iniisip niya na paano mo matutulungan ang mga Pilipino, ang mga tao. Kung gusto mong magsimula ng hanapbuhay, ito yung tamang sasakyan na para gamitin mo,” he said.
More information on the Next Generation Toyota Tamaraw can be found here. Toyota is also available on Facebook, Instagram, X, and Viber.
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