by Arjie Mendoza
(December 18, 2024) – Celebrating the holidays with your family and friends through food is definitely one of the hearty moments we all look forward during Noche Buena every Christmas and Media Noche for the New Year. Nothing professes love more than preparing meals that are both delightful and nourishing.
And when it comes to food preparation, some of our Kapatids go the extra mile when they source the food they feed their loved ones. They opted to buy and consume ‘organic’ meat as part of their diet. With this new trend and perspective in sourcing food, brands like Bounty Fresh Chicken offers organic options as they had switched to raise chicken with No Antibiotics Ever (NAE). Not only does it bring premium quality to every dish, it also ensures safer and healthier meals—perfect for celebrating the season of giving with the ones who matter most.
Chicken raised with No Antibiotics Ever, stands out as a safer and higher-quality option compared to other chicken products. This approach reflects Bounty Fresh Group Holdings, Inc.’s Food Made Better commitment, which prioritizes providing healthier, more sustainable, and ethically produced food choices. By fully eliminating antibiotics and steroids throughout the chickens’ lifecycle, Bounty guarantees poultry raised in optimal living conditions, supported by strict biosecurity measures to promote natural health without artificial interventions.
The benefits of No Antibiotics Ever (NAE) farming are significant. In 2017, the World Health Organization recommended to “stop using antibiotics routinely to promote growth and prevent disease in healthy animals as it is contributing to the rising threat of antibiotic resistance among humans.” This is why the No Antibiotics Ever (NAE) approach is beneficial in improving food safety by reducing the risk of antibiotic-resistant bacteria (or superbugs) and ensuring life-saving medications remain effective for treating human illnesses. Additionally, No Antibiotics Ever (NAE) practices align with ethical and sustainable farming principles.
Bounty and its Filipino partner farmers commits to prioritize the overall well-being of their chickens, maintaining cleaner facilities, reducing stress, and adopting best-in-class farming methods.
“We believe that the holidays are a time to celebrate family, love, and togetherness over meals that truly matter,” said Atty. Kenneth Cheng, Bounty Fresh Group Holdings Inc. CEO and President.
“Our chickens, raised with No Antibiotics Ever, are our commitment to providing healthier, safer, and more flavorful choices for Filipino families so they can create memorable feasts that reflect the care and quality they deserve this Christmas season,” he added.
To make the holidays even more special, they now offer a wide range of chicken products to suit any dish. Its Whole Chickens come in various sizes, perfect for gatherings big or small. For more intimate occasions, the Everyday Whole Chicken and Young and Tender options are ideal, while the Family Feast Chicken, weighing up to 1.8 kg, is perfect for larger groups.
For those seeking the finest quality, their Premium Chicken is a standout choice. As one of the company’s pride and joy, this product is untouched by human hands, triple-washed, and processed in Bounty’s award-winning facilities—making it the perfect ingredient for your favorite chicken recipes.
If convenience is what you’re after, like mostof us does, this holiday season, Bounty Fresh offers No Antibiotics Ever (NAE) Chicken Cut-Ups. These are individually frozen per cut so you can use only what you need while keeping the rest fresh. Available cuts include drumsticks, wings, breasts, thighs, breast fillets, thigh fillets, and leg quarters.
For easy-to-cook flavorful meals, Bounty Fresh also provides Gourmet Chickens in a variety of special flavors: Sweet Roast, Lemon Roast, Spicy, Classic Inihaw, and Smoked Bacon.
Furthermore, Bounty Fresh offers delicious marinated chicken cut-ups through its ‘Meals in Minutes’ line, providing a convenient and quick-to-prepare option available in a variety of flavors, including Honey, Savory, and Sweet & Spicy. Perfect for those busy days when you need a healthy meal on the go.
This Christmas, make your family’s holiday feast truly unforgettably fresh and organic with chicken raised with No Antibiotics Ever-making this year’s festivities one of the healthiest ever.
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